Built by Someone Who Actually Did This Job
Facade wasn't designed in a boardroom. It was built from the inside out — by a TC who became an operations director at a #1 rated regional real estate team and got tired of making broken tools work.
The name says it all. Behind every smooth closing is a transaction coordinator making it look effortless — holding the whole thing together while agents focus on selling and clients think it just happens. That's the facade. And for years, TCs have been pulling it off with spreadsheets, color-coded inboxes, shared drives, and duct-taped workflows that no one outside the industry would believe actually run multi-million dollar transactions.
Facade was built by a TC who rose to operations director at a #1 rated regional team — and who understood firsthand that the tools on the market weren't built for coordinators. They were built for brokerages to track agents, or for agents to track their own pipeline. Nobody was building for the person actually running the deal. So we did.
The result is a platform that reflects how TC work actually happens — not how a product manager imagined it. Every workflow, every field, every permission level was shaped by real experience managing high-volume closings on a top-performing team. Facade is what we wished existed when we were in the seat.
What We Stand For
Clarity
Every deal, every deadline, every document — in one place. We've been in the inbox chaos. Facade exists so you never have to go back there.
Built for TCs, Not Around Them
Most real estate software treats coordination as an afterthought. We built Facade for the person running the deal — every feature is something a TC actually asked for.
Visibility Without the Seat Cost
Agents don't need a paid seat to stay informed. Non-seated members can log in and see all of their own transaction info — dates, status, tasks, parties — as long as their TC has it recorded. Everyone gets visibility; only your active team needs a seat.
Built for Every Part of the Deal
From contract to close, Facade covers every workflow a TC actually needs.
Transactions & Tasks
Lifecycle tracking, multi-party management, task checklists with templates, due dates, overdue alerts, and bulk actions — all in one place.
Email & Calendar
Send templated emails with 130+ merge codes, CC/BCC, draft saving, and send delay. Full calendar view plus Google Calendar sync on Professional plans.
Financial Builder
Commission tracking, earnest money, custom fields and formulas. Premier plans add commission tier splits, referral fees, and dual-sided financial modeling.
Analytics & Reporting
Pipeline overview, production stats (volume, GCI, closed YTD), analytics charts, and a full activity audit log for admin oversight.
Team & Permissions
Five built-in roles, seat-based access control, multi-organization support, and up to 12 per-user permission overrides for granular control at any scale.
AI Features
AI-powered contract import on Professional plans automatically extracts dates, parties, and financials. Premier plans add a natural language AI Assistant for real-time deal insights.
Ready to Streamline Your Workflow?
Join real estate teams who trust Facade TC to manage their transactions.
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